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Titanium 101… There is a difference
By Tom Erwin

Titanium has taken the world of golf by storm. Manufacturers of some of the world’s top golf clubheads have chosen to use titanium as their chief ingredient in assembling space age, state-of-the-art components. But why is this?

There are many materials as strong if not stronger than titanium. So why is titanium the material of choice? Titanium is not only one of the “hardest” metals known to man but unlike these other hard materials, titanium is extremely lightweight. Because of these weight characteristics, manufacturing advances have enabled clubhead designers to build drivers of ever increasing size while not being inhibited by added clubhead weight.

Three different types of titanium are used in the manufacturing of today’s clubheads: 9-6AL-4V, 15-3-3-3 and SP700. There are 3 characteristics that are used to gauge the quality of each type of titanium. Tensile strength represents the material’s resistance to breaking or cracking. The higher the value the more resistant the clubhead is to cracking. Elongation is the percentage each type of titanium will flex or spring upon impact. The higher the percentage, the more spring each metal will experience. HRC Hardness is fairly self-explanatory, exhibiting values that correspond to the metals hardness. The higher this figure, the less likely the metal will dent or become deformed upon use.

When evaluating the types of titanium and the figures used to do so, clearly noted is the separation between 9-6AL-4V and 15-3-3-3 / SP700. A golfer should avoid the purchase and use of 9-6AL-4V as the minimal cost savings (typically $20 to $40) do not warrant the inferior playing characteristics. As one can surmise, a clubhead made with 9-6AL-4V is much more likely to crack or dent through continued use. In addition, the elongation percentage is not nearly as high as the others mentioned therefore, a golfer would not experience the potential gains in distance/yardage that he/she would if using either of the other titanium’s.

Titanium’s 15-3-3-3 and SP700 offer tradeoffs when considering which may be better to seek when making your next purchase. 15-3-3-3 has the highest tensile strength of the 2 but a smaller elongation percentage. Meanwhile, SP700 still possesses considerable tensile strength but does add a few percentage points in the category of elongation. How does this translate? SP700, through its’ higher elongation figure, can impart more spring upon impact and thus deliver more energy to the golf ball thereby increasing distance.

So what are the trade off’s? Simply put—dollars for distance. Though this figure varies widely, the SP700 titanium is typically a bit more expensive than the 15-3-3-3, usually on the order of $20 - $40. This amount is oftentimes minimized by using SP700 strictly in the face of the driver head. Also, the higher one’s clubhead speed, the more realized benefit that could be realized from the increased spring effect of SP700. Golfers with a lower swing speed may not notice substantial yardage gains when comparing the two and therefore may not wish to pay this premium. Truly though, it is hard to go wrong with using either titanium as both offer such incredible playing characteristics, such vast improvements over stainless steel

Please feel free to visit, where we’ll be happy to answer any questions you may have regarding clubheads, titanium, golf technology etc. We have a wealth of knowledge obtained from over 20 years of experience in designing and building golf clubs. We specialize in only the best in tour quality golf clubs and equipment and using only the finest in materials. Inferior grades of titanium will never be tolerated with us.

You can visit our website to learn more about our club selection and how selection of clubs can dramatically improve your golf game.

Tom Erwin is President and co-founder of ( An avid golfer and club-craftsman for 20+ years, he and the staff at are strictly focused on improving the golf game of each customer through technology and the proper fit of each golf club.

© Copyright 2005 by Tom Erwin

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